About Genuics

Every team running on data does the same thing. Collect signals in one tool, export to Excel, build a dashboard that breaks the moment a column changes, find something worth acting on, then leave the system to file a ticket somewhere else. By the time the action happens, half the context is lost in the handoff.

Every tool in the stack does one job and breaks at the seams. Survey platforms lock you into their idea of a chart, BI tools are too rigid for the business team or too complex for anyone outside the data team, and case management tools know nothing about the data that triggered the case, so the loop between seeing a problem and acting on it never quite closes.

What it is

An analytics platform with case management built in, and an AI agent that does the analysis work most teams don’t have time for. Build a dashboard, click a chart, and open a case with the underlying data attached. The AI finds the anomaly, explains why it happened, and recommends what to do about it. Your team works the case in the same tool where the insight came from, so the loop closes without anyone switching apps.

How it's priced

Publicly, with a real free tier and without a “contact sales” wall. The free tier isn’t a 14-day trial dressed up. It’s actually free, indefinitely, with enough functionality to be useful. Paid plans are listed on the pricing page in dollars. The only “talk to us” tier is genuine enterprise, and that exists because the requirements are real (SSO, HIPAA, dedicated SLA), not to gatekeep pricing.

How it's built

Genuics runs on Google Cloud and Postgres, with a security posture designed for SOC 2 and HIPAA from the architecture up, meaning encryption in transit and at rest, role-based access, audit logging, and tenant isolation are part of the foundation rather than features added later. The platform handles real and often sensitive data, and it’s built accordingly from the first day a customer touches it.

Why I built this.

I spent years in customer experience roles watching this play out quarter after quarter. Survey tool to Excel to dashboard to JIRA to Slack and back again, with insights dying somewhere in the middle every time. Every tool was decent at its piece and useless at the handoff. I got tired of waiting for someone else to fix it.

So I built the tool I wished existed when I was running VoC programs. It’s the one that doesn’t make you choose between flexible analytics and easy case management. It’s the one with pricing on the pricing page. And it’s the one that treats compliance as a foundation, not a feature.

If you’re evaluating Genuics for your team, or you’ve tried it and have thoughts, my email is edvin@genuics.com. That goes straight to me, not a support queue. I read every message and reply to most of them within a day. If you want to see how I think about the product or the analytics market more broadly, I write on LinkedIn and Twitter.

Edvin Cernov

Founder, Genuics

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