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The action layer your BI tool forgot to build.

Every other BI tool stops at the dashboard, where the chart shows the problem and the action lives somewhere else: in Jira, in Slack, in an email someone meant to send. Genuics keeps going. Click a record, a chart, or an AI insight, and open a case with the underlying row attached, then assign it, track it to resolution, and report on the work itself. That's the loop no other BI tool closes.

No credit card required

Every case carries records that prove it.

Link source data straight to cases. Every NPS response, support ticket, and survey row that flagged the problem stays connected to its dataset, so the assignee gets the evidence itself, not a paragraph of secondhand context.

Detractor spike in phone support this week
Phone channel NPS collapsed in July
NPS in LATAM region down 18 points
Customers report being transferred 4+ times
Returns flow CSAT dropped from 4.2 to 3.1
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Billing confusion driving detractors in EMEA
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Customers complaining about too many post-purchase emails
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Webchat first response over 5 minutes on weekends
Renewal at risk after 3 low NPS surveys
Tier 2 queue breaching resolution time SLA
Account usage dropped 42% over the last month
Survey response rate from POS terminals down 12%
Refund process mentioned 47 times in comments

The people behind every case.

Every profile shows what someone owns, what's on their plate, and what's overdue. So when a case lands on someone, you already know if they're the right person to send it to, or whether they're drowning. Need a quick word? Their email opens in your default mail app, right from the card.

Triage stops being a spreadsheet exercise. Handoffs stop being anonymous. The team's load is visible to the team, not buried in a manager's head or pieced together by asking around.

Comments2
Matt Chen
@John Reyes can you pull the detractor comments from APAC this week? NPS dropped 8 points and I want the theme breakdown before the QBR at 4pm.
John Reyes
VOC Team Lead
Active now

Owns voice-of-customer for the APAC region. First responder on detractor escalations and NPS variance.

Cases:·
john@netscape.net
Customer Experience

The work your cases do is also data you can analyze.

Every case is a row. Open vs closed, time to resolve, breakdown by team, breakdown by category, SLA breaches by week. Build a dashboard on case metrics with the same widget editor you use for revenue, NPS, and support volume. The CX manager who lives on the analytics page in the morning runs the operations review off a case dashboard in the afternoon.

Open
47
+6MoM
SLA breach
4.2%
-21%MoM
W32
W33
W34
W35
W36
W37
W38
W39
ResolvedOpen

When triage is the job, the board is the tool.

Drag cards between statuses, assignees, and priorities, and group by any field your team works in. It's the full operational surface of a dedicated case tool, wired straight to the data that opened the case.

Real case management, built to run itself.

The operational layer Jira gives you, wired into the data your BI tool already shows you, with automations, configurable workflows, and SLAs that keep the backlog honest.

Automations that run the case

Rules open cases when a metric crosses a threshold, escalate when a deadline slips, and ping Slack when something needs attention.

Activity

A workflow that matches yours

Define your own statuses, priorities, and categories so the queue mirrors the process your team already runs, not a vendor's version of it.

Fields
Status
  • Open
  • In Progress
  • Add
Priority
  • Urgent
  • High
  • Add

SLAs and due dates

Every case carries a due date, overdue ones surface at the top of every view, and time-to-resolution becomes a number you can track instead of guess at.

SLA
Tier 2 queue breaching resolution time SLA
Targeted2026-04-25
  • First response3d 19h
  • Resolution17d·5d overdue

Find the problem in one tool, fix it in another, and lose the thread.

The work that follows a chart has lived in a different tool than the chart itself for as long as BI has existed. Genuics ends that.

The BI side

Power BI, Tableau, Hex, Mixpanel.

The chart shows the problem. The next step is screenshotting it into Slack, pasting numbers into Jira, and hoping the assignee asks the right follow-up question. The row that started it all is two queries away.

The middle

Genuics

Right-click the chart and open a case with the row already attached. Assign it, track it to resolution, comment in-thread, and report on the work itself. One tool, one tab, one source of truth.

The CX-tool side

Qualtrics and Medallia.

Tickets exist, but only against survey responses, and on rigid CX templates. The second your data lives in a CSV, a database, or an integration, the action layer doesn't follow.

Stop losing the thread when you switch tools.

Free to start, with no credit card and no sales process, so you can have your first dashboard up in an afternoon.